That's what they say and that's what they do
.There are a number of URL shortenening services like tinyurl.com ,is.gd ,and more. Shrinkomatic, created by Daniel Pataki (author of Hackyourday), is such a tool but has an added advantage over them.
What makes it unique is a new feature which enables you to have a custom short url for the url's of your blog/website. For example, Arun's Tech Corner has now got a SOM custom url of the type
http://somurl.com/atc/.. . So now whenever someone tries to convert a url of my blog to a short URL using shrinkomatic will get it of the type http://somurl.com/atc/..(for example it is http://somurl.com/atc/G7O for my previous post on "Orkut profile Pictures") .The most striking feature is , if you are the owner of the blog/website then you will be given a "special account: on request where can view the statistics of the shortened URLs from your blog like the number of URLs and number of clicks . This stats would help you much to know about your blogs popularity in the micro-blogging platform (twitter, jaiku..) as these URL shortening servies are often used to save the character limits in the micro-blogs .
Shrinkomatic also provides options to track also the URLs that you are converting in your norma; account, like other services. It is just the beginning, they have a lot of features coming in the near future.
Happy Shrinking! :)

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